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Cutrin mod­ern­izes mobile appli­ca­tion for sales representatives

Finnish hair cos­met­ics com­pa­ny Cutrin has devel­oped a mobile appli­ca­tion for their sales rep­re­sen­ta­tives to man­age cus­tomer meet­ings and prod­uct cat­a­logs, as well as to record orders. The aim for design­ing new was to increase user-friend­li­ness and real-time ser­vice by uti­liz­ing cloud services.

Cutrin, which man­u­fac­tures and sells hair cos­met­ics ser­vices and prod­ucts for hair­dressers and bar­bers, has revamped its cloud-based sales tools. The new mobile appli­ca­tion sim­pli­fies the man­age­ment of cus­tomer meet­ings and prod­uct cat­a­logs, as well as record­ing sales orders dur­ing meetings.

The pur­pose of the appli­ca­tion is to sup­port the work of sales rep­re­sen­ta­tives. The pre­vi­ous sales sys­tem was not up-to-date, and there were delays in the trans­fer of infor­ma­tion between systems.

For us, it is impor­tant to offer flex­i­ble, reli­able and per­son­al ser­vice to our cus­tomers. That’s why we need­ed a mod­ern and easy-to-use sales solution. 

Jan Hagel­berg

Sales direc­tor, Cutrin Oy

Cloud increas­es inde­pen­dence and flexibility

Stud­ies have found the biggest ben­e­fit of cloud ser­vices to be loca­tion inde­pen­dence. Oth­er sig­nif­i­cant ben­e­fits include scal­a­bil­i­ty, glob­al usabil­i­ty, and cost-effectiveness.

We want­ed to move to a pub­lic cloud plat­form with as low a thresh­old as pos­si­ble, with­out mak­ing major upfront invest­ments in the plat­form. There­fore, we uti­lized an exper­i­men­tal cul­ture and chose the so-called Free Tier mod­el for the ini­tial phase of the sales reform project, where the project can be start­ed flex­i­bly and costs scale accord­ing to usage and can be mon­i­tored in real time. The Free Tier mod­el was par­tic­u­lar­ly uti­lized dur­ing the pro­jec­t’s plan­ning sprints, as we want­ed to pilot the use of new tech­nolo­gies and inno­va­tions with­out pre-invest­ing in plat­form ser­vices. When the project was under­tak­en more broad­ly and put into pro­duc­tion, the solu­tion was trans­ferred to a usage-based fee mod­el. Hence the solu­tion will con­tin­ue to evolve accord­ing to our needs.

Jan Hagel­berg

Sales direc­tor, Cutrin Oy

The imple­men­ta­tion of the mobile appli­ca­tion was han­dled by the Finnish IT con­sult­ing com­pa­ny Islet Group. SAP Fiori was cho­sen as the tech­nol­o­gy solu­tion for the design of the appli­ca­tion, which was built on the SAP Busi­ness Tech­nol­o­gy Plat­form cloud plat­form. From there, Islet imple­ment­ed inter­faces to oth­er sys­tems, such as SAP ERP.

Cutrin has rep­re­sent­ed pio­neer­ing Nordic hair design and hair care for fifty years. Cutrin’s prod­ucts are designed, devel­oped, and test­ed in Fin­land. The core of the com­pa­ny’s phi­los­o­phy is influ­enced wide­ly by Nordic val­ues: respect for nat­ur­al raw mate­ri­als and the preser­va­tion of sus­tain­able development.

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Cutrin

CUTRIN is among the lead­ing hair cos­met­ics brands in the Nordic coun­tries, designed for pro­fes­sion­al use. Cutrin’s prod­uct range includes high-qual­i­ty prod­ucts con­tain­ing nat­ur­al raw mate­ri­als for both pro­fes­sion­al hair­dressers and con­sumers, with main mar­kets in the Nordic and Baltic coun­tries. Cutrin’s suc­cess is backed by LUMENE Oy, an inter­na­tion­al expert in beau­ty and well-being. For more infor­ma­tion: www​.cutrin​.fi

Juk­ka Pent­ti­nen
CBO — Busi­ness Trans­for­ma­tions, Islet­ter
jukka.​penttinen@​isletgroup.​fi
+358 40 355 1973

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