The digitalization affects every industry. Otso interviewed Kristina Masalin. She tells her thoughts about the digitalization storm where traditional industries are.

Kristina Masalin is the digital marketing and e-commerce professional. The customer experience and technologies changing the traditional perceptions are close to her heart. Kristina has over 10 years of experience from B2B marketing, B2B e-commerce, SaaS start-ups and digital consulting.

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