The dig­i­tal­iza­tion is trans­form­ing every industry

The dig­i­tal­iza­tion affects every indus­try. Otso inter­viewed Kristi­na Masalin. She tells her thoughts about the dig­i­tal­iza­tion storm where tra­di­tion­al indus­tries are.

Kristi­na Masalin is the dig­i­tal mar­ket­ing and e‑commerce pro­fes­sion­al. The cus­tomer expe­ri­ence and tech­nolo­gies chang­ing the tra­di­tion­al per­cep­tions are close to her heart. Kristi­na has over 10 years of expe­ri­ence from B2B mar­ket­ing, B2B e‑commerce, SaaS start-ups and dig­i­tal consulting.