[et_\u200bpb_\u200bsection bb_built=\u201c1\u201d][et_pb_row][et_pb_column type=\u201c4_4\u201d][et_pb_text _builder_version=\u201c3.13.1\u201d]<\/p>\n
We want\u00aded to cre\u00adate a fresh look and feel for our 20-year-old com\u00adpa\u00adny. This jour\u00adney taught me immense\u00adly and I am gen\u00aduine\u00adly proud to be a part of the new com\u00adpa\u00adny iden\u00adti\u00adty, Islet-fam\u00adi\u00adly. It is any\u00adthing but sim\u00adple to change the name and renew a brand\u2019s visu\u00adal image. It calls for time, atten\u00adtion and deep dive think\u00ading of who we are and how we want to be seen in the future. We have always been a pio\u00adneer\u00ading guid\u00ading light for ver\u00adsa\u00adtile think\u00ading and work\u00ading in the world of tech\u00adnol\u00ado\u00adgy. The era of this new ener\u00adgy can be seen around us.<\/p>\n
Brand\u00ading is nowa\u00addays one of the most effec\u00adtive tools and it can even change the mar\u00adket. Per\u00adson\u00adal\u00adi\u00adty, unique\u00adness, trust\u00adwor\u00adthi\u00adness and loy\u00adal\u00adty are the most impor\u00adtant cor\u00adner\u00adstones of suc\u00adcess\u00adful brand. The most suc\u00adcess\u00adful brands are nev\u00ader the vic\u00adtims of iden\u00adti\u00adty cri\u00adsis. They know who they are and their respon\u00adsi\u00adbil\u00adi\u00adty for the peo\u00adple they serve. New inno\u00adva\u00adtions are con\u00adstant\u00adly led with\u00adout for\u00adget\u00adting the gen\u00aduine\u00adness as the focus is what mat\u00adters the most to the customers.<\/p>\n
How are we able to devel\u00adop and cre\u00adate an irre\u00adsistible cus\u00adtomer expe\u00adri\u00adence, which reflects our brand vision and val\u00adues and at the same time meets cus\u00adtomer demands? The answer is not black and white. Brands that can give and cre\u00adate the desired expe\u00adri\u00adence at every touch\u00adpoint to the out\u00adside world, can dis\u00adtin\u00adguish them\u00adselves and suc\u00adcess\u00adful\u00adly fol\u00adlow the cho\u00adsen path towards the new era. Islet\u2019s lead\u00ading con\u00adcept is that our ground remains sol\u00adid as a rock although we devel\u00adop and grow. We remem\u00adber where we have come from but at the same time we look to the hori\u00adzon of the future.<\/p>\n
Brand renew\u00adal does not mere\u00adly mean a process where a new brand is launched, most of all it defines how cus\u00adtomers val\u00adue your com\u00adpa\u00adny. Brand iden\u00adti\u00adty is a way how you define your com\u00adpa\u00adny to your\u00adself, pub\u00adlic and employ\u00adees. Brand express\u00ades the core of your exis\u00adtence, com\u00adpo\u00adnents your com\u00adpa\u00adny have built on and and what you val\u00adue. It is your cul\u00adture, way of work\u00ading, tagline, main mes\u00adsage, sig\u00adnal, essence, feel\u00ading at the office, the way your team works with the cus\u00adtomers and a lot more\u2026<\/p>\n
Why brand is so impor\u00adtant? I say when the feel\u00ading is rec\u00adog\u00adniz\u00adable and pow\u00ader\u00adful, the strong brand iden\u00adti\u00adty will help you to acquire cus\u00adtomers, moti\u00advate employ\u00adees and cre\u00adate credibility.<\/p>\n
Cus\u00adtomers are con\u00adstant\u00adly bom\u00adbard\u00aded with mar\u00adket\u00ading. It is use\u00adful only when they will emo\u00adtion\u00adal\u00adly com\u00admit to the mes\u00adsage they notice.<\/p>\n
What kind of com\u00adpa\u00adnies achieve this kind of con\u00adnec\u00adtion? The com\u00adpa\u00adnies which have a strong opin\u00adion of what they are and who is their audi\u00adence. The com\u00adpa\u00adnies whose ser\u00advices, solu\u00adtions and prod\u00aducts clear\u00adly tell why they dif\u00adfer\u00aden\u00adti\u00adate bet\u00adter from their competitors.<\/p>\n
To com\u00admit a new or cur\u00adrent cus\u00adtomer it requires the abil\u00adi\u00adty to train, com\u00admu\u00adni\u00adcate and inspire audi\u00adence with your brand \u2013 what it means and stands for.<\/p>\n
Today\u2019s cus\u00adtomer expects more from a brand, not only a mes\u00adsage deliv\u00adery but also how it is deliv\u00adered and what kind of a trace it leaves. There\u00adfore, the con\u00adtent mar\u00adket\u00ading is so impor\u00adtant, and it must be inter\u00adest\u00ading and exe\u00adcut\u00aded with quality.<\/p>\n
If you real\u00adly want to stand out and lead your own path to improve the cus\u00adtomer expe\u00adri\u00adence, you must under\u00adstand two basic prin\u00adci\u00adples: Fol\u00adlow care\u00adful\u00adly your cus\u00adtomers\u2019 behav\u00adior in a dig\u00adi\u00adtal world and com\u00adpre\u00adhend those emo\u00adtion\u00adal rela\u00adtion\u00adships which cus\u00adtomers will build with ser\u00advices, solu\u00adtions and prod\u00aducts in the phys\u00adi\u00adcal world. Nowa\u00addays cus\u00adtomers expect every orga\u00adni\u00adza\u00adtion they inter\u00adact with knows and rec\u00adog\u00adnizes them. They have giv\u00aden you access to their data through every chan\u00adnel they inter\u00adact with, so it should be used, ana\u00adlyzed and under\u00adstood. Seam\u00adless cus\u00adtomer expe\u00adri\u00adences must be based on com\u00adbin\u00ading know-how and vision to cus\u00adtomers\u2019 real life. This allows you to dri\u00adve a real change in your company\u2019s attempt to reach cus\u00adtomers the way you wanted.<\/p>\n
Every employ\u00adee in orga\u00adni\u00adza\u00adtion must under\u00adstand the vision and mean\u00ading. It must be ensured all employ\u00adees with\u00adin your busi\u00adness under\u00adstand how they must adapt their actions to your brand. Before you man\u00adage cus\u00adtomer expe\u00adri\u00adences pos\u00adi\u00adtive\u00adly and long-term act first with\u00adin your orga\u00adni\u00adza\u00adtion. In oth\u00ader words, do not run before you learn to walk.<\/p>\n
Peo\u00adple like sur\u00adpris\u00ades and want to have dif\u00adfer\u00adent expe\u00adri\u00adences. Do not be too pre\u00addictable. Mix cards and stretch your think\u00ading. Nev\u00ader take the audi\u00adence for granted.<\/p>\n
Remem\u00adber that cus\u00adtomers re-eval\u00adu\u00adate their needs more often than one should think. Instead of being reac\u00adtive to your cus\u00adtomer needs, try to be proac\u00adtive and help them to renew them\u00adselves. Man\u00adage and lead active\u00adly your strat\u00ade\u00adgy to com\u00admit cus\u00adtomers or some\u00adone else will do it better.<\/p>\n
What are the things that draw atten\u00adtion? Being trendy, inspir\u00ading, pur\u00adpose\u00adful, pro\u00adfes\u00adsion\u00adal, inno\u00adv\u00ada\u00adtive and col\u00adlab\u00ado\u00adra\u00adtive brand \u2013 these things make peo\u00adple to stop, lis\u00adten and pay atten\u00adtion. Cus\u00adtomers want to rec\u00adog\u00adnize the brand they can grow with, earn the trust and make them feel valu\u00adable. Peo\u00adple want to be linked with brand\u00aded prod\u00aducts, ser\u00advices and solu\u00adtions help\u00ading them to bring pur\u00adpose to their busi\u00adness\u00ades or lives. Brand must be like customer\u2019s best friend.<\/p>\n
Pro\u00adfes\u00adsion\u00adal\u00adism plays an impor\u00adtant role when cre\u00adat\u00ading the cred\u00adi\u00adbil\u00adi\u00adty. Cus\u00adtomers con\u00adsid\u00ader twice to start a busi\u00adness rela\u00adtion\u00adship with a com\u00adpa\u00adny if its mes\u00adsage is not con\u00adsis\u00adtent and clear. As men\u00adtioned ear\u00adli\u00ader the emo\u00adtions relat\u00aded to a brand\u2019s name, look and expe\u00adri\u00adence are in our brains and these reac\u00adtions have a strong impact on cus\u00adtomers\u2019 decisions.<\/p>\n
Cus\u00adtomers are loy\u00adal to a brand which shares their val\u00adues. When you devel\u00adop your brand com\u00admu\u00adni\u00adca\u00adtion it is vital to com\u00admu\u00adni\u00adcate with com\u00adpa\u00adny val\u00adues to build emo\u00adtion\u00adal con\u00adnec\u00adtion to the tar\u00adget mar\u00adket. The trust towards a brand can last a life\u00adtime and often pass\u00ades to the future generations.<\/p>\n
When an employ\u00adee works in a com\u00adpa\u00adny which has a good rep\u00adu\u00adta\u00adtion they feel to con\u00adnect deeply with busi\u00adness duties and val\u00adues, are proud of what they do and where they belong to.<\/p>\n
It is dif\u00adfi\u00adcult to aban\u00addon a trade\u00admark as you could describe a brand lead\u00ading. When you devel\u00adop your brand, what is the lega\u00adcy you want to leave behind. How your brand can be rec\u00adog\u00adnized? The brand lega\u00adcy starts from its ori\u00adgin, its core idea. The cen\u00adtral idea or thought that cov\u00aders all sides of a brand.<\/p>\n
In my opin\u00adion brands that \u201cshare the crop\u201d of their suc\u00adcess \u2013 are the ones that reach their audi\u00adence the best. \u201cGive Back\u201d needs to be a cen\u00adtral part of every brand\u2019s DNA. Unfor\u00adtu\u00adnate\u00adly, many brands for\u00adget to give back to those who sup\u00adport the growth. A suc\u00adcess\u00adful brand is not mere\u00adly made of win\u00adning mar\u00adket share and prof\u00aditabil\u00adi\u00adty, it is also shar\u00ading suc\u00adcess with others.<\/p>\n
Your rev\u00adenue may be a thou\u00adsand, mil\u00adlion or bil\u00adlion, but be respect\u00adful and thank\u00adful to those peo\u00adple and com\u00admu\u00adni\u00adties your brand is aimed for. Take time to inter\u00adact in a way that stands out and leaves a mark. There are sev\u00ader\u00adal options. Offer spon\u00adsor\u00ading if you are gen\u00aduine\u00adly inter\u00adest\u00aded to sup\u00adport, be con\u00adsis\u00adtent with community\u2019s goals and par\u00adtic\u00adi\u00adpate active\u00adly in char\u00adi\u00adty events and events sup\u00adport\u00ading the social rela\u00adtions and sense of com\u00admu\u00adni\u00adty. Build your own social respon\u00adsi\u00adbil\u00adi\u00adty strate\u00adgies. If you have lim\u00adit\u00aded resources or just want to keep it sim\u00adple, you can also show it by small ges\u00adtures. Every\u00adthing counts.<\/p>\n
Brands have nowa\u00addays a sig\u00adnif\u00adi\u00adcant respon\u00adsi\u00adbil\u00adi\u00adty in soci\u00adety, to touch the need of the world and help mak\u00ading it a bet\u00adter place. Islet is a fam\u00adi\u00adly-owned, inter\u00adna\u00adtion\u00adal\u00adly oper\u00adat\u00ading com\u00adpa\u00adny and we strive for the bet\u00adter world with the help of lat\u00adest tech\u00adnol\u00ado\u00adgy and by being near our cus\u00adtomers. These are not just beau\u00adti\u00adful words \u2013 our val\u00adues are actions.<\/p>\n
Con\u00adtact:<\/p>\n